A little Heuer History…

“…get ready for a sequel to Baselworld in the form of advertisements to further promote the latest marvels of horology – on the pages of magazines, banners on websites and maybe even stretched across highway billboards. With this in mind, I wanted to take a look at original advertising for two watches that – at one time – were new to the market: Heuer’s Autavia and Carrera chronographs.”

Desk Diving: Joe’s Tudor Lollipop 

This was Joe’s first suit and tie job, so he went out and bought a whole new wardrobe. He shared his new opportunity with his Mom – who felt her son needed a watch to complete his “dress for success” look. So she decided to give Joe his dad’s Tudor, which she had kept in safety deposit box for over a decade…

Full Set: Jules Jürgensen Sea Diver

It can be argued watches aren’t made like they used to be… I think the same debate can be had about watch boxes and their accompanying paperwork. To me, modern day guarantees – with their barcodes and holograms – fail to capture the charm of an old warranty filled out with an ink pen in cursive…

Full Set: Limited Edition Laurent Ferrier – Enamel Dial of North America

Laurent Ferrier is grateful for the support from business partners, enthusiasts, and collectors, especially in the United States. To recognize this market, Laurent Ferrier has manufactured – for the second time – a very-limited timepiece as a tribute to the USA – a Galet Traveller with an exquisite, hand-applied cloisonné champlevé dial featuring North America. This special Limited Edition USA Enamel Dial has recently been delivered to select boutiques, including Swiss FineTiming, which has one of the 10 pieces.

Midas Touch: Dick’s 18 ct Gold Sub

“I wanted a Rolex Oyster Perpetual Submariner Chronometer that was made from my own gold: gold that I scratched from Mother Earth with my own two hands. A one and only – a special special – a Dick Anderson model, if you will.”

Fashionably Late: Marcus and His Panerai Sub

Most people cut back on Starbucks to save up for something they want. For Marcus, it wasn’t lattes that were the problem, it was all those designer labels he thought he couldn’t live without. Time and time again he bought clothes as a way of compensating – subconsciously – for the missing watch in his wardrobe…

Full Set: Steel Laurent Ferrier No. 1

Daniel showed me a particular Laurent Ferrier Galet Micro-Rotor – pointing out its steel case. This particular watch represents the first time Ferrier put together a steel case and red gold dial. That’s why the caseback is engraved “No. 1” to signify the first rendition of this combo – for Swiss FineTiming.

A Re-Evolution for the Community: Pedro Aguiar

Time and again, it comes back to the community for Pedro – this shared love of timepieces, often expressed through cameraphone pictures as art. One look at his feed will show you the multitude of different setups and angles which shed a new light to us about the character of each watch he photographs.

Full Set: analog/shift’s Memovox

Jacob mentioned a Jaeger LeCoultre Memovox they had in stock – with box and papers. He pulled out the deep sea colored box and handed it to me; the leather making a slight creaking sound along the joint as I opened it. Inside, engrained in the fibers of its gray suede interior, was a nostalgic aroma from the people it had been around and the places it had been…

Leading By Example: Doc KickToc

Whether you’re relatively new to the #watchfam or an elder statesman, you’d be hard-pressed to disagree that the watches bring us together, but it’s the people that make it fun and keep us coming back. I think I speak for all of us when I say KickToc makes this hobby fun and keeps us coming back…

Search and Rescue: John’s 5513 Sub

Before John left the U.S. Coast Guard and entered civilian life, his final assignment was as a duty officer, standing 12-hour shifts at the Coast Guard Rescue Center in Long Beach, CA. He wore his Submariner daily until the band broke sometime in early 1975. At that point John said he “tossed it into a desk drawer, where it remained for the next 36 years…”

Gift of a Lifetime: Andrew’s Vintage Sub

“I’d love nothing more than to pass it on to you…” Edwin’s words took Andrew completely by surprise; the two had only known each other for a short time – they belonged to the same church – and after all, they had only talked about watches once… So it might seem strange – or rather, the stuff watch dreams are made of – that Andrew, all of a sudden, came to inherit this watch…

American Made: Thomas of Crown & Buckle

Thomas Lathrop, founder of Crown & Buckle, has played a major role in ushering in the NATO revolution. This is the story behind Crown & Buckle; how the idea came about, how the company got off the ground, and how Thomas’ effort – with the support of his family, friends, and the watch community – has made Crown & Buckle the industry standard.