Two-Person Round Table: Auction Antics

I have no interest whatsoever looking at the catalogues put out by auction houses leading up to their high-profile timepieces sales. And I don’t find the bidding wars or eventual hammer prices for said watches amusing. In fact, when I see a post on Instagram related to a watch on the block, I usually scroll right past it…

A little Heuer History…

“…get ready for a sequel to Baselworld in the form of advertisements to further promote the latest marvels of horology – on the pages of magazines, banners on websites and maybe even stretched across highway billboards. With this in mind, I wanted to take a look at original advertising for two watches that – at one time – were new to the market: Heuer’s Autavia and Carrera chronographs.”